Case studies

Discovering Eastern Shipping Worldwide

To differentiate from larger global competitors, we worked closely with Eastern leadership to transform every aspect of the company’s branding. MORE >

The evolution of Evanston Community Foundation

Founded in 1986, ECF has helped Evanston thrive by connecting and distributing resources and knowledge. We have supported their mission by clarifying their messaging and amplifying their story. MORE >

Brand architecture & identity for JCFS Chicago

Jewish Child & Family Services had been active for nearly 160 years and had grown to encompass a bewildering array of programs. We were charged with making sense of their brand family. MORE >

Building the Clarus Hall brand

Before Clarus Hall had a name or any other trappings of a brand, we met with its founders, the management team of a brokerage agency named Producer Resources. They asked us to help them create a breakout brand that would make a splash in the industry. MORE >

CHEST: new offerings in health care

The American College of Chest Physicians (which had recently rebranded as “CHEST”) retained Jell to assist with go-to-market strategies for new business-to-business ventures. MORE >

Out of the stacks: Chicago Collections

Founded by librarians and archivists at twelve of Chicago’s most notable museums and universities, Chicago Collections Consortium had been flying under almost everyone’s radar during its formative stage. Our job was to launch the brand and position the consortium on Chicago’s cultural landscape. MORE >

Strategy & action for OMS Foundation

The Oral and Maxillofacial Surgery Foundation had ambitious goals. We developed a strategy and an action plan to transform the brand. MORE >

The birth of Ocient

What do you call an unnamed startup that’s enshrouded in mystery and founded by one of Chicago’s top tech entrepreneurs? An enticing opportunity for brand discovery. MORE >

Communications strategy for The University of Chicago Harris School of Public Policy

The University of Chicago asked us to explore the brand position of the Harris School of Public Policy, then develop a new communications strategy to compete more effectively with a global perspective. MORE >

Strategic storytelling: After School Matters

Every year, After School Matters offers more than 15,000 Chicago teens safe haven and opportunity for growth through life-changing after-school and summer programs. We’re proud of our role in shaping and communicating their brand story. MORE >

Reviving a radio icon: WFMT’s Studs Terkel Radio Archive

Over the course of a five-year collaboration with WFMT Radio Network, we worked to renew awareness of Studs Terkel and celebrate his legacy as an interviewer. MORE >

Illuminating Satori Energy’s brand potential

Founded in 2003 by David C. Wiers, Satori Energy had grown with a series of acquisitions into an industry leader, with over 50,000 accounts and more than $140 million in energy savings for its clients. We were asked to develop a brand strategy, collateral system, and digital services. MORE >

Launching BSG Growth

After a successful run with his management consulting firm, founder Steve Sheridan asked us to help him launch his next venture—this time, targeting the needs of private capital. MORE >

Harris Theater for Music and Dance

Harris Theater in Millennium Park is one of Chicago’s most treasured cultural assets. We were honored to support their mission for over a decade. MORE >

Celebrating Grant Park Music Festival

There are few living institutions linking Chicago’s storied past with its future. Grant Park Music Festival—the oldest and only surviving free classical music series in the country—is a prime example. We have been celebrating the Festival for years. MORE >

Rebranding Lynn Sage Cancer Research Foundation

On the occasion of their 30th anniversary, we met with Lynn Sage Cancer Research Foundation to discuss a new look and feel for their venerable but rapidly evolving organization. MORE >

Launch for Evanston Cradle to Career

Evanston Cradle to Career is committed to the idea that every child deserves a path to a fulfilling, productive life. Soon after its birth, we guided EC2C’s brand launch. MORE >

Finding Chicago Wilderness

Chicago Wilderness is a regional alliance of over 250 member organizations working to preserve, improve, and expand nature and quality of life. Over the course of several years, we transformed the alliance’s public-facing magazine as well as the parent brand. MORE >

Activating the Miniat brand

Miniat Holdings, a family-owned, fifth-generation purveyor of food products, sought a strategic partner to help drive the brand forward during a period of rapid growth. Internal brand activation was the key. MORE >

Propelling Adler Planetarium

The arrival of Dr. Michelle B. Larson as Adler Planetarium’s first female president and CEO was an exciting step forward in the evolution of the Adler brand. We were proud to help tell that story to Adler stakeholders and donors. MORE >