Brand & marketing strategy
Let’s define a vision that is both specific and differentiating—then act boldly and consistently.
Brands that lack clarity, specificity, and resolve ultimately flounder. That’s why it’s critical for leaders to commit fully to developing and implementing a vibrant, differentiated brand.
Brand definition & architecture
Brand strategy is about staking out territory and building a solid foundation for the future. But you can’t claim that turf and begin building until you can articulate your brand’s essential elements. MORE
Positioning
Can you verbalize, without hesitation and in a very few words, what makes you one of a kind? And if so, can you also specify exactly who needs or wants what you have to offer? MORE
Campaign strategy
Nonprofits contemplating a major fundraising campaign should consider treating the campaign itself as a brand. We offer strategic guidance to clients during early-stage planning. MORE
Action planning
Once we’ve completed our strategy recommendations, we can develop a road map for realizing your brand goals. MORE
Working with Jell has been transformative for our brand. They are completely committed to delivering the highest quality products and materials, supported by solid strategies and infused with undeniable messaging. Their branding and marketing materials land with great impact and communicate the importance of our work and our mission.”