Case Study

Celebrating the
Grant Park Music Festival

The Grant Park Music Festival is the oldest and only surviving free classical music series in the country. We’ve been celebrating the Festival for years.

Some of us had already been loyal fans, attending concerts in Grant Park for decades, well before the Festival moved to the Jay Pritzker Pavilion in Millennium Park. We were therefore thrilled when Festival leadership invited us to commemorate the Festival’s 75th anniversary season with a complete rebranding campaign.

Just in time for opening night, we launched a gorgeous history book of the Festival filled with archival photos and celebrity reminiscences (Sounds of Chicago’s Lakefront, authored by our collaborators, Tony Macaluso and Julia S. Bachrach) and a website featuring the new brand look and messaging

Since that time, we have supported GPMF on a wide variety of marketing projects, including an Annual Fund mailing, Season Preview brochures, concert program books, 8-foot-tall street banners posted alongside Millennium Park on Michigan Avenue, and a web app offering live translations of 2011’s performance of The Book with Seven Seals.

We have also revised the website twice—most recently, with an entirely new version, quickly redesigned during the early days of the pandemic to handle the new demands of promoting a virtual concert season.

75th anniversary season history book

Michigan Avenue street banners

Program books

Annual appeal

Web design