Strategy

Action
planning

Once we’ve completed our research, reported our insights, and made our strategy recommendations, we can also offer steps for implementation. 

Whether or not you choose us to execute our strategy recommendations, we’re happy to develop the road map for realization. We can advise you on functional specifications for each component, budgets, key milestones, optimal timelines, and critical paths to success.

Foresight based on experience

Our goal in action planning is to provide your team with a realistic overview of processes, including an appreciation of how components relate to each other and the contingencies you’re likely to encounter.

Over the course of 27 years, we have implemented or directly managed the execution of branding and marketing components including:

  • Annual appeals
  • Annual reports
  • Apparel
  • Award branding
  • Book design
  • Brand activation (both internal and external)
  • Brand family naming
  • Brand launch
  • Brand standards guides
  • Capital campaigns
  • Collateral 
  • Community engagement 
  • Content marketing 
  • Copywriting 
  • Departmental branding 
  • Direct mail campaigns 
  • Editorial direction and schedules
  • Email design and templates
  • Email marketing campaigns and automation 
  • Event branding, programs, and signage 
  • Exhibit branding and design 
  • Identity systems 
  • Illustration 
  • Logo development
  • Magazine design 
  • Microsite creative and execution 
  • Naming 
  • Newsletter design 
  • Office templates 
  • Online advertising 
  • Out of home (OOH) advertising
  • Packaging design 
  • Photography and photographic direction 
  • Presentation design and templates 
  • Search engine marketing 
  • Search engine optimization 
  • Social media marketing 
  • Videos
  • Website creative and execution