Content + copy

We can help you brainstorm content, plan publication schedules, and fine tune your copy.

Chances are, you’re a subject matter expert in your role and your field. And you may also be a very good writer. But even the best writers have editors and proofreaders.

Imagine having a partner that “gets” what you need to say and can help co-pilot your content strategy.

We can work with you and your team to convert raw ideas, complex stories, and tiresome jargon into compelling, well-organized, quick-read copy.

We’ve collaborated with numerous clients to develop marketing copy, editorial schedules, and content guidelines for projects ranging from brochures to capital campaigns to websites.

The development process

Our goal is to help you create content and copy that grabs the attention of casual readers and delivers the information they need, quickly and efficiently.

We will absorb whatever raw material or draft copy you can provide, then begin asking ourselves questions like:

• Does this content fulfill unmet needs or answer common questions in an unusual way?

• What words or phrases would people use to search for this kind of information?

• If we had to summarize your content in a minute or less, what would we say?

• Would that summary be both interesting and sufficient?

• Are we delivering something of value to the reader?

• How can we encourage them to keep reading or delve deeper?

• What information can we safely eliminate?

We approach content development as a way to pique and maintain curiosity. We approach copywriting as a conversation with someone we can’t see or identify.

Let us help you break the ice and shape the conversation.