Joe is a strategist, a researcher, a writer, and a designer. He is passionate about collaborating with his clients, discovering insights and sharing them with others, and contributing to the greater good. He believes all human behavior, no matter how odd or unpleasant, makes perfect sense.

Over the past 30 years, Joe has spearheaded dozens of brand launches, rebranding initiatives, website projects, and marketing campaigns. 

He is a member of QRCA (Qualitative Research Consultants Association) and a mentor in the Baumhart Scholars MBA program at at Loyola University’s Quinlan School of Business. 

He has also volunteered as a Fast Pitch coach with SVP Partners Chicago.

Joe writes on a wide range of topics related to brand research, insights, and strategy. You can follow him on Medium or subscribe to his newsletter, Always On Brand.

When Joe’s not writing or working on client projects, he paints, using oils, acrylics, and other media. His work is available at Unknowing Art Studio.

Earlier in his career, Joe authored books and magazine articles on design. He was the Senior Editor and Art Director of Digital Chicago and Digital New York magazines.

In the early 1980s, he co-founded a software company, Enabling Technologies, that published a series of groundbreaking graphics programs for the nascent Mac and Windows markets.

Before entering the business world, Joe conducted a variety of research at two laboratories on Chicago’s South Side. 

As a doctoral candidate in biopsychology, he studied behavior analysis (both clinical and experimental) as well as instructional design at The University of Chicago under Israel Goldiamond. 

He also conducted research in auditory neurophysiology at Michael Reese Hospital’s Siegel Institute under the guidance of Nina Kraus and Özcan Özdamar.

Melissa Taylor