Brand audit

Does your brand’s health seem to be on the wane?

Is your brand vision cloudier than it once was? Are your communications less nimble? Sensing little aches and pains when you try to engage? Now is the time to take stock and do a complete diagnostic.

There’s no single recipe that works for every brand, but there are some common goals that drive most audits. Even in the briefest audit, we strive to:

1. Summarize what people see, hear, and feel when you try to engage them;

2. Assess your organization’s relationship with both internal and external stakeholders; and

3. Compare this current state of affairs with the future state you desire.

These goals can be daunting, especially without help from an objective third party. That’s where we come in. To complete an audit with confidence, you need a trusted and experienced advisor.

No two brand audits are identical. The depth and breadth of our audit will depend on the size, age, scope, complexity, and goals of your organization.

The dimensions of your brand which we may consider exploring in our assessment include:

• Leadership structure and dynamics;

• Mission, vision, and values;

• Beliefs or purpose;

• Patterns related to opportunity, innovation, and risk;

• Messaging;

• Communication style, frequency, and engagement;

• Competitive position and landscape;

• Stakeholder profiles and issues;

• Visual standards and media assets; and

• Approach to opportunity, innovation, and risk.

In each area we explore, we will provide both top line observations, representative findings, and recommendations for next steps.