Action

Content & copy

Nobody reads anymore, right? Wrong. People just read less predictably now.

The problem is that there’s so much more available—a nonstop flood of texts, posts, headlines, articles, and ebooks. As consumers of knowledge, we search, scroll, and skim, hunting for any tidbits worth reading or remembering.

As writers, we compete for readers. We compete for their search terms, their clicks, their curiosity and awareness, their likes and shares. All forms of attention, no matter how fleeting, are constantly in play.

GO CHECK YOUR EMAIL AGAIN

Just kidding. But there’s a point to be made here. There are a thousand distractions in your life, buzzing around, poised to interrupt your comprehension of the simplest sentences.

That’s why it’s so important to develop content with craft, concision, and clarity. 

That’s also why our clients routinely ask us to help them develop marketing copy, editorial schedules, and content hierarchies for projects ranging from brochures to capital campaigns to websites. 

WE CAN CO-PILOT YOUR CONTENT

You know your stuff — whether “your stuff” is selling, developing, organizing, publishing, or serving your customers. You may even be a good writer. But even the best writers have editors and proofreaders.

Imagine having a partner on board that “gets” what you need to say. Someone who loves to read and absorb. Someone who can reorganize, write, revise, and edit.

We routinely convert raw ideas, complex stories, and tiresome jargon into compelling, well-organized, quick-read copy. Stuff people may first skim, then pause to read more thoroughly. Stuff they might remember.

GOALS AND THE DEVELOPMENT PROCESS

We won’t push you into “dumbing down” key concepts for the sake of popular appeal. Our goal is to grab the casual reader and lock in that critical moment of initial attention — to help the reader identify areas of interest, and then to deliver the goods, quickly and efficiently.

We welcome whatever raw material or current copy we can gather from you. We absorb it thoroughly to become subject matter experts, and then begin asking ourselves the key questions:

  • If forced to present the material in a minute, what would we say? 
  • Is that summary inherently interesting? 
  • Is there a set of underlying problems, needs, or confusions that must first be evoked to set the stage for these answers? 
  • Have we considered keywords and phrases that would enter into someone’s search for your offerings?
  • Are we delivering something of value to the reader? 
  • Why should they keep reading or delve deeper?

Copy isn’t just words. It’s not prose and it’s not poetry. Copy is dialogue with someone you can’t see or identify. Copywriting is a game of anticipation based on research, an understanding of the odds, and a love of popular language.

Let us help you break the ice and shape the conversation.