Founder

Joe Grossmann

Joe Grossmann, Jell Brand Strategy

Joe is a strategist, a researcher, a writer, and a designer. He is passionate about collaborating with his clients, discovering insights and sharing them with others, and contributing to the greater good. He believes all human behavior, no matter how odd or unpleasant, makes perfect sense. 

Over the past 27 years, Joe has spearheaded dozens of brand launches, rebranding initiatives, and marketing campaigns. He is a member of QRCA and a mentor in the Baumhart Scholars program at Loyola University.

Earlier in his career, Joe authored books and magazine articles on design. He was the Senior Editor and Art Director of Digital Chicago and Digital New York magazines.

In the early 1980s, he co-founded a software company, Enabling Technologies, that published a series of groundbreaking graphics programs for the nascent Mac and Windows markets. 

Before entering the business world, Joe conducted clinical and experimental research at two laboratories on Chicago’s South Side. He studied behavior analysis at The University of Chicago as a doctoral candidate under Israel Goldiamond, while exploring auditory neurophysiology at Michael Reese Hospital’s Siegel Institute under the guidance of Nina Kraus and Özcan Özdamar.